LA TIERRA

Beverage packaging for bespoke Mezcal brand, La Tierra. Capturing the essence of a candid, novelty, and authentic tradition. “From our place to yours.”

Direction

“La Tierra” meaning“the land” in Spanish, was born with a homage to its Mexican culture and the process and production of Mezcal Tequila. Crafted with sustainability in mind.

La Tierra is more than a brand; it's a celebration of tradition, a commitment to craftsmanship, and a tribute to the land that inspires us. Join us on this journey, where every bottle tells a story—a story of Oaxaca, a story of La Tierra. From earth to spirit, our mezcal tequila is an embodiment of the extraordinary, awaiting to be shared and savored.

“From our place to yours.”

Sustainability

La Tierra was created with sustainability in mind. Considering environmental, social, and economic factors using 100% efficient and recycled materials.

The packaging consists of a renewed glass bottle using a recycled antique Vellum label with a secondary cork sticker that represents the brand story. The logo and batch numbers are hand-written and hand-painted, contributing to the brand story of giving an artistic artisanal beverage from traditional heritage.