A brand campaign strategy to recycle iPhones for Cancer research. Laguna College of Art + Design

Senior Thesis, 2023

mattr™ is a cancer research campaign that considers multiple ideas to create one solution. The goal is to acknowledge such a sensitive subject, while also pushing forward real solutions and encouraging hope for future progress. mattr™ brings light to not only the potential for cancer cures and the growing field of Nanotech, but also attention to the rising of electronic waste management. mattr™ is a unique system that combines healthcare, technology, sustainability, and brand strategy to recycle iPhones for cancer research, with global involvement.

By accompanying many of the most influential brands and institutions in the world; through strategic marketing, aesthetics, and brand integrations, the mattr™ campaign is designed to reach the common eye universally and efficiently. mattr™ is a call to action that everyone can agree upon, and anyone with an iPhone can be involved in.

mattr™ is meant to change the world.