Steffie Alex Aguirre

MOPOP

MOPOP

Rebrand case study for the Museum of Pop Culture in Seattle, Washington, achieving a new model of MOPOP’s core expression. (2020)


The mission for the Museum of Pop Culture (MOPOP), is to make creative expression a life changing force by offering experiences that inspire and connect our communities.

The aim is to enhance the already existing personality of MOPOP, while additionally providing the brand with the integrity it deserves. Improved with a new logo,  fresh assets and executions, implemented typography, iconography, wayfinding, social marketing material, an aesthetic outlook, and an overall updated brand system.

 

 
 

Brand

Assets

Marketing & Wayfinding

Brand Book